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RICARDO’s Great Canadian Survey in collaboration with Leger Marketing

RICARDO’s Great Canadian Survey
in collaboration with Leger Marketing

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We are famous last-minuters
65% of households decide what they’re going to eat for dinner the day of.

Why?

“Nothing illustrates the Canadian attitude to food more than fast foods,” says David Suzuki. “It’s as if food is an afterthought in our lives—something that gets in the way of more important things.” Poor planning often leads to waste and unbalanced choices: “The environmental impact of wasting food is immense, but it also impoverishes us socially and spiritually,” Suzuki continues. “We waste what’s been grown in soil—a gift from Mother Earth—because we don’t have time to be more careful. Growing, harvesting, preparing and eating food should be thoughtful moments that we celebrate.”

David Suzuki

David Suzuki

Co-founder of the David Suzuki Foundation, award-winning scientist, environmentalist and broadcaster

The dinner decision-making usually occurs between

4 p.m. - 5 p.m.

“Looking at these results, I wonder if people have a hard time deciding what to eat ahead of time because there’s just too much choice out there. When it comes to weeknight meals, we can get by on a rotation of about 10 recipes—and then try a new one once in a while. It’s way too stressful to reinvent dinner every night!” — Brigitte

DID YOU KNOW…

72% of Canadians eat breakfast just about every morning.
22% of Canadians say pasta is the dish they eat most as a family.
14% of Canadians surf the web while at the dinner table.
60% of Canadians learned to cook with their mothers.
12% of Canadians set a budget before going to the grocery store.
62% of Canadians consult grocery store flyers.
76% of Canadians use a slow cooker.
27% of Canadians grow their own vegetables.
51% of Canadians order takeout at least once a week.
56% of Canadians look at the nutritionals facts label when shopping.
31% of Canadians drink wine at least once a week.
43% of Canadians make their own preserves.

Want more fascinating facts about Canadians' food habits? Pick up the latest issue of RICARDO now!

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Methodology

Illustrations: Melanie Lambrick
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