To celebrate this launch, we offered free lunches to the first 1,000 people to show up in Yonge-Dundas Square in Toronto. Over 3,000 people came.
Creating 1,000 lunchs is a big deal! To give you an idea, it involved :
- 290 pounds of chicken
- 120 heads of Boston lettuce
- 250 eggs
- 57 pounds of flour
- 50 pounds of chocolate chips
- and over 15 hours of preparation, the day (and night) before this stunt.
We are very proud of this event and of our new magazine!
Take a look at our behind-the-scene video.