FREE LUNCH FROM RICARDO - BEHIND THE SCENE

To celebrate this launch, we offered free lunches to the first 1,000 people to show up in Yonge-Dundas Square in Toronto. Over 3,000 people came.

Creating 1,000 lunchs is a big deal! To give you an idea, it involved :

• 290 pounds of chicken
• 120 heads of Boston lettuce
• 250 eggs
• 57 pounds of flour
• 50 pounds of chocolate chips
• and over 15 hours of preparation, the day (and night) before this stunt.

We are very proud of this event and of our new magazine!

Take a look at our behind-the-scene video.